Victoria’s, originally known as Victoria’s Secret, is one of the most recognized lingerie brands in the world. It was founded by Roy and Gaye Raymond, who wanted to create a welcoming space where everyone could feel comfortable shopping. After the brand was sold to Leslie Wexner, it faced strong criticism for promoting unrealistic beauty standards and a narrow view of femininity.

Today, the brand aims to position itself as a place where all women can feel empowered and confident.